Amptrend is a marketing automation and trend analysis product focused on helping teams spot useful market signals and turn them into targeted campaign direction.
The product lane is practical: combine trend monitoring, personalization, and campaign workflows so marketing work is guided by current signals instead of static assumptions.
Focus Areas
- Personalized marketing automation
- Trend discovery and analysis
- Campaign planning support
- Signal-driven content and audience workflows
Product Direction
Amptrend fits the same broader systems pattern I care about in data and AI products: ingest messy external signals, structure them into something useful, and turn that into repeatable decision support.
Tech Stack
Frontend (Web App)
- Next.js with React and TypeScript
- Tailwind CSS with shadcn/ui and Radix UI component primitives
- Generated OpenAPI client for type-safe API consumption
- Supporting libraries for UI, forms, and state management
Backend & Data
- FastAPI (Python) for the core API layer
- SQLModel with PostgreSQL for relational data models and persistence
- Alembic for database migrations
- Serverless-friendly patterns with Docker Compose for local development and deployment
- WebSocket support for realtime notifications and updates
Authentication & Integration
- Amazon Cognito for user authentication and protected routes
- Integration surfaces for social accounts, payments (Stripe planned), delivery services, and analytics
Infrastructure & Tooling
- Docker and Traefik for local and orchestrated deployments
- Infrastructure considerations via AWS services and containerized backends
- OpenAPI for API contracts and client generation
- Pytest for backend testing coverage
- Modern frontend tooling (TypeScript, ESLint, PostCSS, Tailwind)
- Admin console for operational monitoring and maintenance tasks
The architecture supports campaign planning, trend intelligence, contact/CRM workflows, social content operations, physical marketing attribution via QR codes, and public-facing legal and marketing pages.